Periagoge

For teams

Your team performs better
when the people inside it do.

Most team coaching works on the team. Periagoge works on the people inside it. Each person gets their own private AI life coach — with 12 coaches covering work, mental health, relationships, money, and more. The team results compound because the individual work is real.

What your people are actually working on

Your close rate is flat despite more pipeline.

Aurelius works the judgment and discipline behind each deal — reps stop discounting on instinct and start closing on value.

Your managers are promoted for output, not leadership.

They learn to lead through questions, not directives. Teams move faster with less escalation.

Your top performers are quietly looking.

Retention coaching before the exit conversation. People stay when they feel like they're growing.

Your team keeps solving the same problems.

Aurelius surfaces the decision patterns underneath recurring failures — the loop breaks.

Upskilling programs aren't sticking.

Training lands when people are ready to receive it. Aurelius handles the readiness.

Your cost-per-hire is high and new hires leave within 12 months.

People who know themselves pick the right roles. Coaching cuts mismatch attrition.

All 12 coaches are included with every seat. Each person works with the coach that fits what they’re carrying. Individual sessions are fully private — no employer access, ever.

Company goalGrow ARR 30% — $3.1M by Q4. Every team pointed at the same outcome.
Sales+$1.6M estimated ARR
Close rate
+9 pts
Typical over 6 months
Sales cycle
-18%
Average time-to-close
Rep turnover
-40%
When burnout is addressed

Chasing volume instead of quality — and burning out doing it.

Your reps are hitting activity metrics and missing on close rate. Quota pressure has removed any patience for building relationships. The number goes up briefly, then down — and everyone is exhausted.

What Aurelius works on
Quota pressure without relationship damage
The conversation when a deal is dying
Pipeline discipline and deal qualification
What changes
Reps qualify out earlier — less time on bad-fit deals
Close rate improves as conversations shift to diagnosing
Manager relationship shifts from scoreboard to coaching
Outcomes
Higher close rate
Shorter sales cycles
Lower rep turnover
Marketing+$0.8M estimated ARR
MQL to SQL
+28%
When both teams align on qualification
Cost per pipeline $
-22%
Better targeting, fewer wasted leads
Sales adoption
Of marketing-sourced opportunities

Generating leads nobody wants to talk to.

Marketing hits MQL targets. Sales ignores half the leads. Both teams are frustrated — having the argument in silos, not fixing the system together. The hand-off is where most pipeline dies.

What Aurelius works on
Messaging that reflects what you actually deliver
The marketing-sales hand-off — where pipeline dies
Campaign prioritisation under pressure
What changes
Sales and Marketing align on what a good lead looks like
Campaign strategy shifts from volume to qualification
Content starts addressing real objections
Outcomes
Higher MQL to SQL conversion
More qualified pipeline
More predictable revenue
Customer Success+$0.7M estimated ARR
NPS points
+22
Average improvement over 6 months
Expansion ARR
+25%
As CS shifts to growth framing
Referral rate
When referrals become standard practice

Renewing accounts instead of growing them.

Your CS team is good at retention. They're not trained for growth. Every QBR is a health check. Expansion happens by accident. Accounts with the most potential are managed defensively.

What Aurelius works on
Expansion conversations that don't feel like upselling
Surfacing product feedback that changes things
Building referral culture naturally
What changes
QBRs shift from health checks to growth planning
CS team identifies expansion signals earlier
Referral introductions become part of account management
Outcomes
Higher NPS
Increased expansion ARR
Lower churn rate
How the teams add up

Three teams. One goal. The math on aligned coaching.

Company goal: +$3.1M new ARR by Q435 seats · 6-month engagement
Sales
+9 pts
Close rate · 18% shorter cycles
+$1.6M ARR
Marketing
+28%
MQL to SQL · better pipeline
+$0.8M ARR
CS
+22 NPS
Expansion ARR · referrals
+$0.7M ARR
=
Total estimated impact
$3.1M
of $3.1M goal
through aligned coaching
Program cost
$95K
35 seats · 6 months · $45/seat/mo
Estimated ARR impact
$3.1M
Conservative mid-range across 3 teams
Return on investment
~33×
Every $1 in coaching to $33 in ARR
AssumptionsBased on: $180K avg deal size · 200 opportunities/quarter · $2.4M existing ARR base · conservative 50% attribution to coaching. Individual results vary. Illustrative estimates, not guarantees.
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